I call myself a professional lazy person. If I have to do the same task twice, I'd rather build something that does it for me. I've run my businesses this way since I was 19. Automate the boring parts, keep the interesting ones.
Performance-Only Wealth Management
Our fund management and family office firm, and likely the only one in Singapore that doesn't charge management fees. We only take performance fees: when our clients earn, we earn. When they don't, we don't. That's the whole model.
AI-Powered Process Automation
We help companies put AI to work. If your team is still doing lead follow-ups, customer onboarding, or invoice processing by hand, we set up AI agents and workflows that handle them in the background. The point isn't the technology. It's the hours you get back.
Web & Mobile Productivity
The software company I founded in 2013. We build custom web and mobile apps and ERPs, the kind of systems that turn a repetitive process into a few clicks. I originally set it up to build tools for my own businesses. Now we build them for everyone else's.
Articles, interviews, and podcasts
New career paths, deeper client bonds: How SME founder made AI serve her employees, not replace them Read the article → Why AI is Similar to Parenthood Watch the interview → Leading Digital Transformation: People Before Technology Listen to the episode →